One strategy, many moving parts.

Sleepy's were stepping up their online presence and wanted everyone to know about it! Klyp's multi-channel approach continues to deliver Sleepy's online presence to motivated shoppers through search and social.

Sleepy's Logo

SEO Graph

Search Engine Optimisation

Build it and they will come.

As well as creating a strong eCommerce website for Sleepy’s, Klyp was also tasked with growing the brand’s site awareness. We formulated tailored strategies to grow search engine traffic through organic and Google advertising.

In under one year, Sleepy’s saw continual growth of organic traffic which increased their brand awareness, overall traffic volumes and revenue through the eCommerce website.

With the increase in traffic year-on-year, constant optimisation of search led to a 250% increase in sales on the eCommerce site.

Search Engine Optimisation

Guaranteed growth.

Klyp modified and optimised each of the brand’s Google advertising campaigns to ensure positive growth in traffic volumes and user metrics on the site. In just 18 months, we achieved the following results.

  • SEO Click


  • SEO View


  • SEO Transactions



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Sleepy's Laptop

Social Media

Social media, but also social business.

To support Sleepy’s ecommerce and brand awareness goals, we grew their social following into the thousands, using a range of networks to announce sales, promote discount offers and increase in-store traffic.

Beyond these hard goals, we created lifelong relationships with customers and helped to position Sleepy’s as first choice in the minds of consumers when they would come to buy a new mattress – typically only every 12 years.

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Social Media

Creating a lifestyle.

Through blogging and quality content marketing, we turned Sleepy’s into a lifestyle brand that their customers could like, learn from and trust.

Combined with regular two-way communication on social media, the content and advertising plan we put in place helped to increase the brand’s exposure and allowed them to attract, nurture, convert and retain their leads.

Sleepy Notepad

Pretty cool stuff, right? Now, meet the team who made it all happen.

Yes Please!