Built with the audience in mind
TAFE Queensland’s parent site could not cater for the needs of the varied online visitors that it received. They tasked Klyp with the website project to plan and build an online solution that catered for these key niche audiences.
Klyp was asked to design and develop several websites, ensuring they were optimised, functional and catered to the needs of each individual audience. These sites needed to work independently of the parent site and be optimised for conversions and lead acquisition. The sites also needed to use the latest design and UX principles, to reflect the institute's position as a leader in the education industry.