Mobile App

A mobile gaming app to incentivise frequent store visits

We created an app for NightOwl, filling it to the brim with Summer FestivOwl branding and giving consumers a great reason to download - guaranteed prizes!  The Spin 'N' Win game was our hook to get customers in store, awarding each player a random prize for every day they played.

Food, drinks and major prizes were all on offer, and turned customers into regulars as they began making regular trips to their local NightOwl store. This achievement was compounded by valuable information collection which gave NightOwl insights into customer purchase history and habits through unique loyalty accounts. 

Beacon Technology

Australia's largest retail beacon rollout

Beacon technology was crucial to the prize claiming process and to the success of this campaign, with all 65 stores equipped with iBeacons.  Upon winning a prize on the app, the user was notified of their closest NightOwl store. When entering the store, the user's phone displayed a custom welcome message and a unique barcode.  This technology allowed us to track user purchase behaviour. 

Social Media

Creating an engaged social community to promote the app

Social media was an integral element of the Summer FestivOwl campaign.  We used multiple social channels to achieve Night Owl’s goals by re-engaging customers and creating highly engaging content to refresh the brand image.  Fun, “snackable” content was published regularly to help build each community and align fans with the cheeky new NightOwl brand. The SMM results were overwhelmingly positive, amassing 46 million impressions and lifting engagement by 114% during the three-month campaign.  

Website

A cleaner, more convenient website experience

A website design overhaul helped to support the campaign, encouraging users to download the NightOwl app while reinforcing its benefits and providing key information about store locations and offers. A cleaner user interface simplified the browsing process and helped the site convey what NightOwl is all about: convenience.