By Jordan | Tuesday, 02 Jul 2019 | in Marketing
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
By Jordan | Monday, 03 Jun 2019 | in Marketing
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
By Erin | Tuesday, 28 May 2019 | in Creative, Marketing, Technology
Working with an agency can be daunting, and deciding on which one can be difficult. The good news is, we’re here to help! We know working with an agency is a great idea (obviously), as they are full of experts ready to use their specialised and up-to-date skills to solve your marketing problems. To help you get started, we’ve compiled some tips on how to best work with advertising agencies, and what to expect when you get started.
By Jordan | Friday, 24 May 2019 | in Creative, Marketing, Technology
The most exciting time for any PPC specialist or Google fanboy/fangirl has finally arrived. Google Marketing Live 2019 delivered some super cool announcements for updates to old platforms and insight into a number of major features to come. Our Klypsters have put in the hard work to recap the ten most exciting announcements so you can stay in the loop (without losing sleep catching up!).
By Kimberley | Friday, 26 Apr 2019 | in Marketing
Great UX design is more than logos & appealing colour palettes. It’s a relationship between the user and the website. Read our 4 Step UX Design Process here.
By Kimberley | Wednesday, 24 Apr 2019 | in Marketing
The Australian SEO industry may experience an SEO shakedown surrounding regulations and appropriate SEO standards. Small business advocate Ombudsman, Kate Carnell, is calling out the dark side of the SEO industry. She claims that many SEO consultants are “over-promising and under-delivering” while charging their clients unreasonable amounts of money for mediocre results (or in some cases, none at all). This is coming directly from the lack of SEO standards and regulations which are currently let
By Jordan | Monday, 15 Apr 2019 | in Marketing
Our Klypsters have put together a list of some Google Ads easter eggs hidden throughout the platform that we think offer more insight, better results or open up for more strategic optimisation.
By Jordan | Thursday, 04 Apr 2019 | in Marketing
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
By Tim | Thursday, 28 Mar 2019 | in Creative, Marketing, Technology
It’s no secret that us Klypsters love a good CRM! For those who are new to this, a CRM is a “Customer Relationship Management” system, which helps companies track interactions with their future and current customers. If you’re interested in learning about the benefits a CRM could have on your business operations, we have laid out our Marketing & Sales Teams favourite features!