Not A Rating System - But Quality Service
Structured star design elements are typically associated with hotel or appliance ratings. So the main challenge was designing a 5ivestar logo which was clearly unrelated to these industries; but accurately represented 5ivestar's dedication to quality service. The Klyp team conducted discovery sessions to become well acquainted with the values and ethos of 5ivestar's owner, Michael. He had a strong focus on customer needs and took a personal interest in seeing his clients succeed. This research enabled us to develop insights which informed our decisions about branding collateral.