Mobile App Design
Mobile apps offer companies a unique branding opportunity, the user must download an app onto their mobile device before accessing the content and is therefore usually already familiar with the brand, beforehand. As such, businesses can experiment with the look and feel of their branding to develop a user experience that is distinct from their website. Latest studies have confirmed that smartphone users spend the majority of their time within mobile apps, as opposed to web browsers. As our phones increasingly permeate our daily activities, the presence of an app icon on a user's device acts as a subtle advertisement which keeps your brand consistently front of mind. However, before embarking on a mobile app design, it's imperative that you identify which operating system will run the app, as this impacts the user interface plus the experience and therefore all design decisions.