The updated Capilano Honey website identifies an individual’s geographic location based on their IP address. This feature automatically directs each user to a website with the correct language setting for their region. This prevents international users from having to take the additional step of selecting their geographical zone after landing on the webpage. Instead, users are shown the correct regional content; including images which are appropriate to their country of residence guidelines.
This improved user experience led to a decreased bounce rate, as users are served exactly what they searched for, in the first instance and will in turn increase the time they spend exploring the website.