The Solution
The result was a series of webisodes promoting trade skills in a competitive landscape, pitting the wit and skills of real tradesmen and women against the elements, machines and each other. Our marketing efforts returned impressive results across Facebook and YouTube, as well as increasing website views.
How We Went
The Voting System
To give users the opportunity to watch and share episodes easily, we created a dedicated app for the “Tradie vs.” campaign. This allowed users to quickly vote for their favourite teams, keep and eye on the leaderboard and share content with their friends.
The Main Event
We captured a short series of fun and entertaining webisodes: tradies taking on gravity, brute force, a tropical storm, and a footballer. This content highlighted some of the skills, people and businesses that make the construction industry so great!
The Platforms
To ensure the market never missed an episode, content was delivered in a mobile app and website. These platformed allowed real-time voting, meaning the audience could support their favourite team after each episode aired. The app also featured exclusive content about the teams and their experiences.
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