The Solution

Campaign overview

The result was a series of webisodes promoting trade skills in a competitive landscape, pitting the wit and skills of real tradesmen and women against the elements, machines and each other.  Our marketing efforts returned impressive results across Facebook and YouTube, as well as dramatically increasing website views. 

How We Went

Achievements

The Voting System

Packaged in a polished app

To give users to opportunity to watch and share episodes easily, we created a dedicated app for the "Tradie vs campaign". This allowed users to quickly vote for their favourite teams, keep an eye on the leader-board and share content with friends.

Mobile app designs

The Main Event

Construction, destruction and a whole heap of fun

We captured a short series of fun and entertaining webisodes: tradies taking on gravity, brute force, a tropical storm, and a footballer.  This content highlighted some of the skills, people and businesses that make the construction industry so great!

Hand holding mobile

The Platforms

Never miss an episode

To ensure the market never missed an episode, content was delivered in a mobile app and website. These platformed allowed real-time voting, meaning the audience could support their favourite team after each episode aired.  The app also featured exclusive content about the teams and their experiences.

CSQ vs Tradie browser design