The EDM Strategy
From email blasts to targeted sends
With a rapidly growing database of 10,000 contacts per month, our challenge was to accurately segment the database to ensure recipients receive the perfect mix of frequency and content based on their ordering habits. This allowed us to send highly targeted messages to smaller segments of the database, increasing conversions and doubling revenue in less than a month.
What We Did
- List refinement
- Targeted sends
- Improved subject lines
- Analysis on best times to send