The EDM Strategy
From email blasts to targeted sends
With a rapidly growing database of 10,000 contacts per month, our challenge was to accurately segment the database and ensure recipients received EDM content based on their purchasing habits. This segmentation allowed highly targeted messages to be sent to smaller segments of the database, increasing conversions and doubling revenue in less than one month!
What We Did
- Contact list segmentation and management
- Data-driven targeting
- Increased open rate with creative copy
- Carefully considered EDM schedule