The EDM Strategy

From email blasts to targeted sends

With a rapidly growing database of 10,000 contacts per month, our challenge was to accurately segment the database to ensure recipients receive the perfect mix of frequency and content based on their ordering habits. This allowed us to send highly targeted messages to smaller segments of the database, increasing conversions and doubling revenue in less than a month.

What We Did

  • List refinement
  • Targeted sends
  • Improved subject lines
  • Analysis on best times to send
Eagle boys edm

The Social Strategy

Getting the most out of social

We provided a social strategy around EBs current marketing goals and plan.

Working with their inhouse team we implemented a strategy by providing weekly briefs, concepts and templates to bring the social to life.

Then trained and managed internal design and marketing team at EB to execute the strategy in house, with Klyp maintaining a consultation role.

Eagle boys facebook page and social icons