A mobile gaming app to incentivise frequent store visits
We created a NightOwl app filled with Summer FestivOwl branding and a clear reason to download: guaranteed prizes. The Spin 'N' Win game was our hook to get customers in store, awarding each player a random prize for every day they played.
Food, drinks and major prizes were all on offer, and got customers into the habit of making regular trips to their local NightOwl store. This was all tied to a customer's unique loyalty account which gave NightOwl valuable information on their customer's purchase history and habits.