A mobile gaming app to incentivise frequent store visits
We created an app for NightOwl, filling it to the brim with Summer FestivOwl branding and giving consumers a great reason to download - guaranteed prizes! The Spin 'N' Win game was our hook to get customers in store, awarding each player a random prize for every day they played.
Food, drinks and major prizes were all on offer, and turned customers into regulars as they began making regular trips to their local NightOwl store. This achievement was compounded by valuable information collection which gave NightOwl insights into customer purchase history and habits through unique loyalty accounts.