Paint Place Case Study

The Campaign

A complete Digital Strategy

We devised a digital strategy for Paint Place that encompassed SEO, SEM and SMM. From a various range of digital channels, we were able to build awareness of the Paint Place brand, drive traffic to their website and generate conversions.

Social Media Engagement
SMM (Social Media Marketing)
SEM (Search Engine Marketing)
SEO (Search Engine Optimisation)

Social Community Management

Building a digital community

We took on the management of Paint Place’s Facebook and Instagram accounts, which consisted of the creation of content and copy writing, with a strong focus towards paint and colour. Paint Place wanted to turn their social media accounts into digital communities, acting as a channel for fans to share information and communicate with the brand.

Social Media Marketing

Driving traffic from social

We worked in conjunction with Paint Place to create campaigns targeted at building brand awareness on social platforms through boosted posts and page like campaigns. These were paired with campaigns devised to drive targeted traffic to landing pages for seasonal promotions, in unison with other forms of online and offline marketing.

Search Engine Marketing

The multi-channel approach to SEM.

A single channel approach towards SEM was never going to cut it for Paint Place. Thus, we devised a multi-channel plan, to target people from the start of the purchase funnel by generating awareness to the bottom of the funnel when they make a purchase in store. The account was split up into generic campaigns that ran all year round, and seasonal campaigns focused on increasing awareness of promotional activity. See the results from over a 15 month period.

9,874,306

IMPRESSIONS

159,863

CLICKS

2,975

CONVERSIONS

Search Engine Optimisation

SEO where location is key

As Paint Place has over 100 stores nationwide, there was a strong focus towards local SEO. We conducted an audit of every single one of the Paint Place store pages and updated the information accordingly, to improve their local rankings. Furthermore, we used suburb specific keywords to target individual store locations and optimised all of the Google My Business listings for each store. These steps allowed us to significantly increase the number of keywords ranking on the first page, especially ones that were location specific.

Building a community, driving conversions.