Social Community Management

Building a digital community

We took on the management of Paint Place’s Facebook and Instagram accounts, which consisted of the creation of content and copy writing, with a strong focus towards paint and colour. Paint Place wanted to turn their social media accounts into digital communities, acting as a channel for fans to share information and communicate with the brand.

Paint place social media

Search Engine Marketing

The multi-channel approach to SEM.

A single channel approach towards SEM was never going to cut it for Paint Place. Thus, we devised a multi-channel plan, to target people from the start of the purchase funnel by generating awareness to the bottom of the funnel when they make a purchase in store. The account was split up into generic campaigns that ran all year round, and seasonal campaigns focused on increasing awareness of promotional activity. See the results from over a 15 month period.