The Problem

Built with the audience in mind

TAFE Queensland's parent site could not cater for the needs of the varied online visitors that it received. They tasked Klyp with the website project to plan and build an online solution that catered for these key niche audiences.

Klyp was asked to design and develop several websites, ensuring they were optimised, functional and catered to the needs of each individual audience. These sites needed to work independently of the parent site and be optimised for conversions and lead acquisition. The sites also needed to use the latest design and UX principles, to reflect the institute's position as a leader in the education industry.



Multilingual functionality was required for two of TAFE Queensland's websites. As a significant portion of the traffic visiting the existing websites were from overseas or spoke English as a second language. We wanted to streamline the process for non-English speaking individuals who were looking to study or get free English lessons from the Australian Migrant English Program. In addition to this TAFE wanted to simplify the process for overseas students to enquire and apply for enrolment. During the multilingual creation, we ensured that each language had its own dedicated metadata, to ensure that it was SEO friendly for each language. This also streamlines enquiry forms submissions and removed a barrier people faced when applying.


Maintaining the existing URL structure

TAFE Commercial was designed with the idea of creating a professional and efficient platform that connects businesses. An important part of this build was to keep the existing URLs as they were, due to a strong brand awareness and a mass of collateral with the existing URLs in circulation. The existing was outdated and difficult to use, causing quite a poor user experience as there was no simple journey to find specific information. Furthermore, the old URL structure was very cryptic and made sharing links virtually impossible.

The new website has an improved user-friendly interface to allow users to sign up and register for workshops online. This new functionality includes a payment gateway built with Bpoint, a product of Commonwealth Bank. In conjunction, the old lead generation process and manual follow up by a TAFE Queensland representative has been automated.

The Outcome

Modern, secure and automated

Over the last two years Klyp has endeavoured to produce and maintain award winning websites for TAFE Queensland that cater to a number of different audiences. These sites are designed to be safe and secure, while acting as a platform to connect users to the information and actions they seek. We’ve implemented functionalities and automation to streamline the user’s journey and provide a world class service on an aesthetically pleasing platform.