AssetOn Case Study

AssetOn required a modern, professional website to market the new technology they developed, called AssetOn Advantage. The technology transforms maintenance data management utilising tools to underpin their application including React, Redux and GraphQL. This is the same process that digital giants like Facebook, Amazon and Netflix also use. The functionality is extensive; with multilingual capability for document libraries, automatic version control to track information changes, flexible template output which can align with customer requirements, plus continual updates.

The Challenge

7 Second Communication

The goal was to communicate to website visitors who AssetOn are, what they do and how they can help the user within seven seconds. The website positions AssetOn Advantage as an innovative leader in the asset management industry. Another aim of this informational site is to generate leads and convert users into customers.

PURPOSE BUILT SYSTEM & PROCESSES
MINING & CONSTRUCTION EQUIPMENT KNOWLEDGE BASE
KNOWLEDGE & EXPERTISE
ERP & MASTER DATA KNOWLEDGE

Custom Theme

Fully Customised WordPress Theme

Klyp built a custom WordPress theme, with individual components tailor-made for AssetOn. One of the primary aims of this project was to design a website which was easy for the client to use. This gives them the capacity to update website content directly, saving both time and money in the future.

Development

Multiple Iterations & User-Testing

Many iterations of the new website design were produced for both internal and external user-testing purposes. Thanks to the advanced customisation options built into the theme, Klyp was able to identify AssetOn’s specific business goals and develop a combination of features and functionality to deliver on these objectives.

Optimisation

Optimising Images

We optimised all the images used throughout the AssetOn website for each breakpoint. This prevents bandwidth being wasted, as images are only loaded at an appropriate size that corresponds with the size of the display on the device the website is being viewed from. For example, an image at a smaller size is downloaded when viewing on a mobile phone, and a larger image is downloaded on a large desktop monitor. This ensures the images load quickly and in turn so does the website; which results in a more satisfying user experience thereby increasing the chances they will convert. These images are also Search Engine Optimisation (SEO) friendly; so the website is more likely to appear in organic search results, at no direct cost to AssetOn (as opposed to paying for advertising to appear in search results).

Features

Interactive Timeline

Klyp built a custom interactive timeline feature on the Process page of the AssetOn Advantage website. The timeline component is reusable so AssetOn can easily repurpose this design element in future; thereby extending the longevity of this website theme. This affords the AssetOn Advantage team a degree of independence to manage future website updates without having to engage a developer. Instead, they are equipped with the capability to make small-scale edits in the back-end to refresh the content on their site.

The Outcome

A Custom Website, That's Easy To Update

The customised AssetOn Advantage website is sleek and user friendly. Editing content is easy for the client’s existing staff and doesn’t require development experience. This flexibility saves AssetOn money and prevents time being wasted in the long-term due to ongoing content management.