overview

Serving Honey Internationally

The Capilano Honey website was recently rebuilt by an external company to Klyp. However; the website had limited functionality and was created solely for English speakers. The existing branding and packaging only aligned with Australian standards. Capilano realised they actually required a website that could support their expansion into international markets. Klyp ensured the website was capable of identifying where users were located geographically. The website then served visitors with information from their native language; in addition to imagery that aligned with the applicable country’s advertising standards.

The Challenge

Multilingual & Multi-Regional Functionality

Implementing multilingual and multi-regional functionality required complete redevelopment of some website components; which were originally designed before the global growth plan. This redevelopment will ensure that if Capilano Honey wishes to incorporate the viewing preferences of a new region in future, their website has the capacity to do so. As a result, this process will now be both cost and time efficient as well as easy to implement.

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On Demand

Structural Flexibility

The upgraded website has the capacity to keep repopulating to cater to new languages and regions on demand. Previously, all the website content elements were managed from fixed templates within the backend. This meant that copyright statements or titles needed to be updated. Klyp made sure this content could be easily customised with the use of input fields which can automatically update static content. As a result, the upgraded Capilano Honey website has the structural flexibility to make changes to content quickly.

Capilano Tablet Site
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Features

Geographical Zones

The updated Capilano Honey website identifies an individual’s geographic location based on their IP address. This feature automatically directs each user to a website with the correct language setting for their region. This prevents international users from having to take the additional step of selecting their geographical zone after landing on the webpage. Instead, users are shown the correct regional content; including images which are appropriate to their country of residence guidelines.

This improved user experience led to a decreased bounce rate, as users are served exactly what they searched for, in the first instance and will in turn increase the time they spend exploring the website.

The Outcome

International Expansion

Capilano Honey now has the ability to quickly expand their online presence around the world, with the support of multilingual and multi-regional functionality. The enhanced website can now be used for the international expansion of Capilano Honey on a digital level, thanks to an improved user experience on the company website - check it out!

Tankworks Screenshot

Pretty cool stuff, right? Now, meet the team who made it all happen.

Take Me There!