Overview

An extreme campaign for CSQ

CSQ approached Klyp to propose a new way to engage their audience that would not only give them more bang for their buck, but also help in positioning CSQ as up-to-the-minute industry leaders.

The Solution

Introducing Tradie vs

In response to the brief we created an ultimate tradie challenge campaign, Tradie Vs. The concept drew inspiration from the reality TV trend, and also programs such as TopGear and Mythbusters. These are prime examples of content that is loved, talked about and shared by our target market.

The Solution

Campaign overview

The result was a series of webisodes promoting trade skills in a competitive landscape, pitting the wit and skills of real tradesmen and women against the elements, against machines and against each other. Through smart marketing efforts we saw impressive results reflected across Facebook, YouTube and increased website views.

CSQ Channels
CSQ Target Audience - Queensland

How We Went

Achievements

  • 20k New Facebook Followers
  • 7m Total Impressions
  • 255k Total video views
  • 20k Website visits
CSQ App Perspective views

The Voting System

Packaged in a polished app

To give users to opportunity to watch and share episodes easily, we created a dedicated app for the Tradie vs campaign. This allowed users to quickly vote for their favourite teams, see the leader-board and share content with their friends.

CSQ App on phone.

The Main Event

Construction, destruction and a whole heap of fun

A short series of websidoes featuring the tradies up against gravity, brute force, a tropical storm and a footballer were captured in a fun and entertaining way. This really showcased some of the skills, the people and the businesses that make the construction industry so great.

Loved by Tradies

"The first YouTube ad I've watched from start to finish"

THE PLATFORMS

Never miss an episode

To ensure the market never missed an episode, content was delivered in a mobile app and website. These platforms allowed real-time voting so that the audience could support their favourite team after each episode aired. The app also featured exclusive content about the teams and their experiences.

CSQ Website Screenshot.

Pretty cool stuff, right? Now, meet the team who made it all happen.

Yes Please!