User experience (UX) and user interface (UI) enable you to streamline the online experience of your users. People want to take as few steps as possible to get to where they want to go - this is where UX and UI come in. Our designers map out how a customer is most likely to approach your website and create paths through your website helping users find what they need as quickly as possible. Having UI and UX work together, ensures that a website is designed with the user in mind. UX and UI are all about making it easier to keep your users engaged. Luckily for you, our designers specialise in UX and UI design, to help drive your online conversions.
User Journeys & Stories
A user journey is a series of steps that a user is anticipated to take while using your app or visiting your website. Our designers map out the steps that users may take to get to your products or services pages, and their journey to making an enquiry or placing an order. This process helps our designers understand user needs at different stages of the customer journey, accommodating their needs, from information search stage to purchase or specific enquiry stage. It also allows them to identify possible functionality issues, and to determine the optimal flow required to help your customers find what they need quickly and easily, and to drive conversions for your business.
Responsive design ensures that your website is effective and usable across all device sizes, from desktops to various mobile models. If you have a website that's not mobile responsive, you are letting down your users, possibly turning them away from your brand with a negative online experience. Mobile search rates are increasing year on year, and recent studies show that 82% of smartphone users turn to their phones when looking for a local businesses. Imagine then that they come to a website where they can't click buttons or have to scroll left or right to read information – it’s a bad look. We can help you avoid this by developing your website across all platforms, improving user experience, and driving online conversions.
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