Read our insights on Want to Start Working With An Agency?Want to Start Working With An Agency?

By Erin | Tuesday, 28 May 2019 | in Creative, Marketing, Technology

Working with an agency can be daunting, and deciding on which one can be difficult. The good news is, we’re here to help! We know working with an agency is a great idea (obviously), as they are full of experts ready to use their specialised and up-to-date skills to solve your marketing problems. To help you get started, we’ve compiled some tips on how to best work with advertising agencies, and what to expect when you get started.

google updatesRead our insights on The Top 10 Google Ads Updates Announced At Google Marketing Live 2019The Top 10 Google Ads Updates Announced At Google Marketing Live 2019

By Jordan | Friday, 24 May 2019 | in Creative, Marketing, Technology

The most exciting time for any PPC specialist or Google fanboy/fangirl has finally arrived. Google Marketing Live 2019 delivered some super cool announcements for updates to old platforms and insight into a number of major features to come. Our Klypsters have put in the hard work to recap the ten most exciting announcements so you can stay in the loop (without losing sleep catching up!).

UX Website Design ProcessRead our insights on 4 Step UX Design Process - Make Users Fall in Love With Your Website4 Step UX Design Process - Make Users Fall in Love With Your Website

By Kimberley | Friday, 26 Apr 2019 | in Marketing

Great UX design is more than logos & appealing colour palettes. It’s a relationship between the user and the website. Read our 4 Step UX Design Process here.

seo standards & statisticsRead our insights on SEO Standards: Ombudsman Calls For SEO Shakedown With The ACCCSEO Standards: Ombudsman Calls For SEO Shakedown With The ACCC

By Kimberley | Wednesday, 24 Apr 2019 | in Marketing

The Australian SEO industry may experience an SEO shakedown surrounding regulations and appropriate SEO standards. Small business advocate Ombudsman, Kate Carnell, is calling out the dark side of the SEO industry. She claims that many SEO consultants are “over-promising and under-delivering” while charging their clients unreasonable amounts of money for mediocre results (or in some cases, none at all). This is coming directly from the lack of SEO standards and regulations which are currently let

Google-Ads-Easter-Eggs-TipsRead our insights on 10 Google Ads Easter Eggs You Should Know About10 Google Ads Easter Eggs You Should Know About

By Jordan | Monday, 15 Apr 2019 | in Marketing

Our Klypsters have put together a list of some Google Ads easter eggs hidden throughout the platform that we think offer more insight, better results or open up for more strategic optimisation.

Digital-Marketing-Statistics-March-2019Read our insights on Australian Digital Marketing Monthly Statistics - March 2019Australian Digital Marketing Monthly Statistics - March 2019

By Jordan | Thursday, 04 Apr 2019 | in Marketing

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

Read our insights on Why you need a CRM: Marketing and Sales PerspectivesWhy you need a CRM: Marketing and Sales Perspectives

By Tim | Thursday, 28 Mar 2019 | in Creative, Marketing, Technology

It’s no secret that us Klypsters love a good CRM! For those who are new to this, a CRM is a “Customer Relationship Management” system, which helps companies track interactions with their future and current customers. If you’re interested in learning about the benefits a CRM could have on your business operations, we have laid out our Marketing & Sales Teams favourite features!

Women in digitalRead our insights on 5 Australian Women Killing it in Digital5 Australian Women Killing it in Digital

By Kimberley | Thursday, 07 Mar 2019 | in Creative, Marketing, Technology

To celebrate International Women’s Day 2019, we’ve compiled a list of our most admired women in digital. These talented ladies are busy owning, managing and founding amazing digital businesses. “Killing It” in the traditionally male-dominated industry of tech is not easy, so we tip our hats to these amazing women, and the many others pioneering their respective fields.

Digital-Marketing-Stats-February-2019Read our insights on Digital Marketing Monthly Stats - February 2019Digital Marketing Monthly Stats - February 2019

By Jordan | Friday, 01 Mar 2019 | in Marketing

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!