Making A Mark
With Digital

The owners started with a successful steel manufacturing business. When the Australian manufacturing industry declined, and the appetite for offshore manufacturing grew, they knew they needed to reinvent the business. Industry research lead Rohan and Corey to specialise in a single product, bollards. Klyp has been able to dramatically increase sales for Steelmark, consistently increasing bollard sales month on month despite increasing industry competition.

SEM

Klyp’s team of marketing experts leverages the best platforms for Steelmark, helping them to dramatically increase sales. Our SEM whizz harnessed the power of Google Shopping, Search and Display platforms to keep Steelmark on top of their competitors. While these campaigns were successful, Klyp integrated Google’s machine learning tools into Steelmark’s strategy to well and truly cement their position. This optimization saw Steelmark’s conversions increase 533%, with conversion value increasing 561%. We’re both stoked with these results!

Automation

With a dramatic increase in sales, Steelmark found it necessary to automate some of their key processes. We’ve worked with HubSpot for years to deliver the best services to our clients.  Our Klypsters help businesses like Steelmark to develop an efficient sales system, providing a birds-eye view of the sales pipeline and the ability to follow a prospect through to a loyal client. 

Our HubSpot experts solved significant pain-points for Steelmark, integrating both Xero and Stripe to improve the quote and invoicing process.  These are then associated with established automation within the sales pipeline, saving small-business owners like Steelmark heaps of valuable time!  Most importantly, Steelmark have harnessed the power of HubSpot, and now have valuable data from every stage of the customer journey to further improve their internal processes, and to inform future marketing decisions.