Deployus Inhanced I.T
Deploying A Word-Class SEO
Strategy For A Local Client
What We Did
- Responsive Web Design
- Video Content Creation
Klyp worked with Deployus, a Brisbane-based I.T. company, in 2018 to build a new website with a mobile-first approach. Deployus also enlisted Klyp to film and produce a Tradeshow Video and begin work on their SEO. Our expert Klypsters kicked their SEO off to a great start, with site-wide optimisation targeting high-value keywords as a primary objective. Since then, our SEO specialists have ensured that Deployus maintain top position for their high-value keywords, bringing the largest amount of traffic to their website.
Deployus was well known within the local area but were struggling to reach Australia wide notoriety in Google SERPs due to a lack of SEO focus over the years. The new website was a fresh start for Deployus and a chance to work with a local agency to develop world-class SEO strategies.
Klyp took a quality-focussed approach to keyword placement and service offerings backed by top-of-the-line backlinks to build a strong domain authority for Deployus. Being a brand new website, it required more work than usual to make any substantial changes visible in SERPs but with weekly keyword tweaks and constant SERP monitoring Klyp’s specialists were able to consistently push the website upwards in position till they reached page 1 for their top 10 keywords within 4 months.
Klyp started by placing greater emphasis on high-value keywords that would make the largest ripple effect across the whole website. We optimised the home page first and foremost as we saw huge opportunity for more general keywords and used competitors as a benchmark for the current standards that the website had to meet in order to out-rank them in SERPs. Pairing that with strong backlinks, schema markup, and fresh meta was a recipe for success.
Deployus saw a 81% uplift in SERP positions for their top 10 most valuable keywords within 4 months. Overall click-through rate was improved by 166% within the same time-frame which resulted in an 18% increase in traffic during the first 3 months. The major focus on their home page continues to see improvement each month and has resulted in an overall 61% increase in new users to their homepage throughout their contract with Klyp.
Increase in CTR
Uplift in Traffic
Service Delivery Manager at Deployus