Australian Digital Marketing Monthly Statistics - January 2020
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
Social Media
Platform Growth
Facebook – 16,000,000 Monthly Active Australian Users
YouTube – 15,000,000 Unique Australian Visitors per month
Instagram – 9,000,000 Monthly Active Australian Users
WhatsApp – 7,000,000 Active Australian Users
Snapchat – 6,400,000 Monthly Active Australian Users
WordPress – 5,800,000
LinkedIn – 5,500,000 Monthly Active Australian Users
Twitter – 5,300,000 Monthly Active Australian Users
Tumblr – 3,700,000
Tinder – 3,000,000 Australian users
Fastest Growing Facebook Pages
Jalals, Australia.com, Kayla Itsines, Margot Robbie, Ellyse Perry
Top 5 Facebook Pages (by fans)
AC/DC (28,914,206), Kayla Itsines (28,047,659), Hugh Jackman (23,668,774), Jalals (21,372,304), Fortafy (14,527,738)
Fastest Growing Twitter Profiles
JOJI, Margot Robbie, #AusOpen, Ben Simmons, Troya Sivan
Top 5 Twitter Profile (by followers)
Hugh Jackman (14,129,858), 5SOS (12,630,622), Luke - 5SOS (10,472,514), Michael - 5SOS (10,390,929), Troye Sivan (9,333,052)
Top 5 Instagram Profiles (by fans)
Instagram (333,880,163), Cristiano Ronaldo (204,165,510), Ariana Grande (175,420,454), Dwayne 'The Rock' Johnson (172,388,425), Selena Gomez (168,751,400)
Search
Search Engine Market Share
GOOGLE - 94.76%
BING - 3.38%
YAHOO! - 0.79%
DUCKDUCKGO - 0.7%
ECOSIA - 0.18%
Browser Market Share - Desktop
CHROME - 63.87%
SAFARI - 15.19%
FIREFOX - 7.72%
EDGE - 7.47%
IE - 3.77%
Browser Market Share - Mobile
SAFARI - 49.98%
CHROME - 39.74%
SAMSUNG INTERNET - 7.78%
FIREFOX - 0.66%
OPERA - 0.63%
Sources:
https://www.socialmedianews.com.au/social-media-statistics-australia-january-2020/
https://www.socialbakers.com/statistics/facebook/pages/total/australia
https://www.socialbakers.com/statistics/twitter/profiles/australia
https://www.trackalytics.com/the-most-followed-instagram-profiles/page/1/
https://gs.statcounter.com/search-engine-market-share/all/australia
https://gs.statcounter.com/browser-market-share/desktop/australia
https://gs.statcounter.com/browser-market-share/mobile/australia
