By Jane | | in Marketing

Australian Digital Marketing Monthly Statistics - January 2020

 

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

 

 

Social Media

Platform Growth

Facebook – 16,000,000 Monthly Active Australian Users 

YouTube – 15,000,000 Unique Australian Visitors per month

Instagram – 9,000,000 Monthly Active Australian Users

WhatsApp – 7,000,000 Active Australian Users

Snapchat – 6,400,000 Monthly Active Australian Users

WordPress – 5,800,000

LinkedIn – 5,500,000 Monthly Active Australian Users 

Twitter – 5,300,000 Monthly Active Australian Users 

Tumblr – 3,700,000

Tinder – 3,000,000 Australian users

 

Fastest Growing Facebook Pages

Jalals, Australia.com, Kayla Itsines, Margot Robbie, Ellyse Perry

 

Top 5 Facebook Pages (by fans)

AC/DC (28,914,206), Kayla Itsines (28,047,659), Hugh Jackman (23,668,774), Jalals (21,372,304), Fortafy (14,527,738)

 

Fastest Growing Twitter Profiles

JOJI, Margot Robbie, #AusOpen, Ben Simmons, Troya Sivan

 

Top 5 Twitter Profile (by followers)

Hugh Jackman (14,129,858), 5SOS (12,630,622), Luke - 5SOS (10,472,514), Michael - 5SOS (10,390,929), Troye Sivan (9,333,052)

 

Top 5 Instagram Profiles (by fans)

Instagram (333,880,163), Cristiano Ronaldo (204,165,510), Ariana Grande (175,420,454), Dwayne 'The Rock' Johnson (172,388,425), Selena Gomez (168,751,400) 

 

 

 

Search

 

Search Engine Market Share

GOOGLE - 94.76%

BING - 3.38%

YAHOO! - 0.79%

DUCKDUCKGO - 0.7%

ECOSIA - 0.18%

 

 

Browser Market Share - Desktop

CHROME - 63.87%

SAFARI - 15.19%

FIREFOX - 7.72%

EDGE - 7.47%

IE - 3.77%

 

 

Browser Market Share - Mobile

SAFARI - 49.98%

CHROME - 39.74%

SAMSUNG INTERNET - 7.78%

FIREFOX - 0.66%

OPERA - 0.63% 

 

 

Sources:


https://www.socialmedianews.com.au/social-media-statistics-australia-january-2020/


https://www.socialbakers.com/statistics/facebook/pages/total/australia


https://www.socialbakers.com/statistics/twitter/profiles/australia


https://www.trackalytics.com/the-most-followed-instagram-profiles/page/1/


https://gs.statcounter.com/search-engine-market-share/all/australia


https://gs.statcounter.com/browser-market-share/desktop/australia


https://gs.statcounter.com/browser-market-share/mobile/australia