By Prudence | Monday, 10 Dec 2018 | in Marketing
There’s no doubt Christmas is an exciting time of year, and in Ad Land it’s no different. Christmas campaigns create a buzz around the season, and an increased focus on viewer engagement and building emotional appeal has meant that many of us actually looking forward to viewing the advertising!
By Jordan | Wednesday, 05 Dec 2018 | in Marketing
With some early adopters achieving 57% increases in revenue, and 61% higher return on ad spend, Smart Shopping has established itself as an e-commerce champion.
By Prudence | Friday, 16 Nov 2018 | in Marketing
Employing a content strategy involves focusing on building a strong relationship with your target audience and consistently providing them with high-quality content that’s relevant to them. This is opposed to one-off advertising that’s not targeted, not focussed and not crafted with the end consumer in mind.
By Prudence | Thursday, 18 Oct 2018 | in Marketing
The Facebook Pixel, also known as the Facebook Retargeting Pixel, is a snippet of code that we can insert into the back end of your website. Just like other tags, it can track and boost business ROI and decode key performance metrics generated by a particular platform. But it does so much more than that! Here’s why it’s so powerful.