Australian Digital Marketing Monthly Statistics - August 2018
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
Social Media
Platform Growth
- FACEBOOK - 15,000,000 Monthly Active Users
- YOUTUBE - 15,000,000 Unique Monthly Visitors
- INSTAGRAM - 9,000,000 Monthly Active Users
- SNAPCHAT - 6,3000,000 Monthly Active USers
- WHATSAPP - 6,000,000 Active Users
- WORDPRESS - 5,700,000 Accounts
- TWITTER - 4,700,000 Monthly Active Users
- LINKEDIN - 4,500,000 Monthly Active Users
- TUMBLR - 3,700,000 Users
- TINDER - 3,000,000 Users
Fastest Growing Facebook Pages
Jalals, Kayla Itsines, Jackson ODoherty, Marty and Michael, Daily Mail Australia
Top 5 Facebook Pages (by fans)
AC/DC (29,592,422), Hugh Jackman (24,057,556), Kayla Itsines (23,519,108), Jalals (16,259,562) and Fortafy (14,758,572)
Fastest Growing Twitter Profiles
Lord Louis, Hugh Jackman, Michael Munday, Jade Kevin Foster, Kevin Rudd
Top 5 Twitter Profile (by fans)
Hugh Jackman (12,890,687), 5SOS (12,577,699), Luke Hemmings (10,564,633), Pet Cheetah (10,541,464), Troye Sivan (8,714,097)
Top 5 Instagram Profiles (by fans)
Instagram (251,000,000), Selena Gomez (143,000,000), Cristiano Ronaldo (141,000,000), Ariana Grande (129,000,000), Beyonce (117,000,000)
Search
Search Engine Market Share
- GOOGLE - 92.71%
- BING - 5.16%
- MSN - 0.87%
- YAHOO - 0.55%
- DUCKDUCKGO - 0.36%
Browser Market Share - Desktop
- CHROME - 67.66%
- FIREFOX - 10.96%
- INTERNET EXPLORER - 6.97%
- SAFARI - 5.13%
- EDGE - 4.24%
Browser Market Share - Mobile
- CHROME - 55.94%
- SAFARI - 18.764%
- UC BROWSER - 11.18%
- SAMSUNG INTERNET - 5.47%
- OPERA - 4.57%
Sources:
https://www.socialmedianews.com.au/social-media-statistics-australia-july-2018/
https://www.socialbakers.com/statistics
https://www.statista.com/statistics/421169/most-followers-instagram/
http://gs.statcounter.com/search-engine-market-share/all/australia/#monthly-201807-201807-bar
