Australian Digital Marketing Monthly Statistics - November 2018
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
Social Media
Platform Growth
- FACEBOOK - 15,000,000 Monthly Active Users
- YOUTUBE - 15,000,000 Unique Monthly Visitors
- INSTAGRAM - 9,000,000 Monthly Active Users
- WHATSAPP - 7,000,000 Active Users
- SNAPCHAT - 6,4000,000 Monthly Active Users
- WORDPRESS - 5,800,000 Accounts
- TWITTER - 4,700,000 Monthly Active Users
- LINKEDIN - 4,500,000 Monthly Active Users
- TUMBLR - 3,700,000 Users
- TINDER - 3,000,000 Users
Fastest Growing Facebook Pages
Daily Mail Australia, Kayla Itsines, Jalals, Celeste Barber, Beginning Boutique
Top 5 Facebook Pages (by fans)
AC/DC (29,472,785), Kayla Itsines (24,974,537), Hugh Jackman (24,035,410), Jalals (18,421,045), Fortafy (14,883,836)
Fastest Growing Twitter Profiles
#AsianCup2019, Chris Hemsworth, Hugh Jackman, Troye, Kyrie Irving
Top 5 Twitter Profile (by fans)
Hugh Jackman (13,077,485), 5SOS (12,581,497), Luke Hemmings (10,527,036), Michael 5SOS (10,494,460), Troye Sivan (8,765,154)
Top 5 Instagram Profiles (by fans)
Instagram (269,000,000), Cristiano Ronaldo (148,300,000), Selena Gomez (144,500,000), Ariana Grande (138,800,000), Dwayne 'The Rock' Johnson (124,400,000)
Search
Search Engine Market Share
GOOGLE - 93.25%
BING - 4.93%
YAHOO - 0.62%
MSN - 0.37%
DUCKDUCKGO - 0.36%
Browser Market Share - Desktop
CHROME - 50.36%
SAFARI - 31.66%
FIREFOX - 4.71%
INTERNET EXPLORER - 3.78%
EDGE - 3.68%
Browser Market Share - Mobile
SAFARI - 49.19%
CHROME - 38.58%
SAMSUNG INTERNET - 5.82%
UC BROWSER - 2.11%
OPERA - 1.71%
Sources:
https://www.socialmedianews.com.au/social-media-statistics-australia-december-2018/
https://www.socialbakers.com/statistics
https://www.statista.com/statistics/421169/most-followers-instagram/
http://gs.statcounter.com/search-engine-market-share/all/australia#monthly-201807-201807-bar