Australian Digital Marketing Monthly Statistics - November 2018

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

Social Media

Platform Growth

• FACEBOOK - 15,000,000 Monthly Active Users
• YOUTUBE - 15,000,000 Unique Monthly Visitors
• INSTAGRAM - 9,000,000 Monthly Active Users
• WHATSAPP - 7,000,000 Active Users
• SNAPCHAT - 6,4000,000 Monthly Active Users
• WORDPRESS - 5,800,000 Accounts
• TWITTER - 4,700,000 Monthly Active Users
• LINKEDIN - 4,500,000 Monthly Active Users
• TUMBLR - 3,700,000 Users
• TINDER - 3,000,000 Users

Fastest Growing Facebook Pages

Daily Mail Australia, Kayla Itsines, Jalals, Celeste Barber, Beginning Boutique

Top 5 Facebook Pages (by fans)

AC/DC (29,472,785), Kayla Itsines (24,974,537), Hugh Jackman (24,035,410), Jalals (18,421,045), Fortafy (14,883,836)

Fastest Growing Twitter Profiles

#AsianCup2019, Chris Hemsworth, Hugh Jackman, Troye, Kyrie Irving

Top 5 Twitter Profile (by fans)

Hugh Jackman (13,077,485), 5SOS (12,581,497), Luke Hemmings (10,527,036), Michael 5SOS (10,494,460), Troye Sivan (8,765,154)

Top 5 Instagram Profiles (by fans)

Instagram (269,000,000), Cristiano Ronaldo (148,300,000), Selena Gomez (144,500,000), Ariana Grande (138,800,000), Dwayne 'The Rock' Johnson (124,400,000)

Search

Search Engine Market Share

GOOGLE - 93.25%

BING - 4.93%

YAHOO - 0.62%

MSN - 0.37%

DUCKDUCKGO - 0.36%

Browser Market Share - Desktop

CHROME - 50.36%

SAFARI - 31.66%

FIREFOX - 4.71%

INTERNET EXPLORER - 3.78%

EDGE - 3.68%

Browser Market Share - Mobile

SAFARI - 49.19%

CHROME - 38.58%

SAMSUNG INTERNET - 5.82%

UC BROWSER - 2.11%

OPERA - 1.71%

Sources:

https://www.socialmedianews.com.au/social-media-statistics-australia-december-2018/

https://www.socialbakers.com/statistics

https://www.statista.com/statistics/421169/most-followers-instagram/

http://gs.statcounter.com/search-engine-market-share/all/australia#monthly-201807-201807-bar