By Prudence | | in Marketing

Australian Digital Marketing Monthly Statistics - July 2018


Your monthly review of all things digital marketing from our team of in-the-know Klypsters!


Social Media

Platform Growth

  • FACEBOOK - 15,000,000 Monthly Active Users
  • YOUTUBE - 15,000,000 Unique Monthly Visitors
  • INSTAGRAM - 9,000,000 Monthly Active Users
  • SNAPCHAT - 6,3000,000 Monthly Active USers
  • WHATSAPP - 6,000,000 Active Users
  • WORDPRESS - 5,700,000 Accounts
  • TWITTER - 4,700,000 Monthly Active Users
  • LINKEDIN - 4,500,000 Monthly Active Users
  • TUMBLR - 3,700,000 Users
  • TINDER - 3,000,000 Users

Fastest Growing Facebook Pages

Kayla Itsines, Chris Hemsworth, Miniso Australia, Ozzy Man Reviews, Sydney Opera House

Top 5 Facebook Pages (by fans)

AC/DC (29,681,018), Hugh Jackman (24,123,337), Kayla Itsines (23,133,922), Fortafy (14,758,572), Emily Skye (10,754,167)

Fastest Growing Twitter Profiles

Chris Hemsworth, Hugh Jackman, Luke Hemmings, Troye Sivan, 5SOS

Top 5 Twitter Profile (by fans)

Hugh Jackman (12,710,960), 5SOS (12,517,652), Luke Hemmings (10,500,116), eh? (10,483,778), Troye Sivan (8,639,187)

Top 5 Instagram Profiles (by fans)

Instagram (233,900,000), Selena Gomez (135,460,000), Cristiano Ronaldo (123,330,000), Ariana Grande (118,320,000), Beyonce (113,500,000)



Search

Search Engine Market Share

  1. GOOGLE - 93.25%
  2. BING - 4.93%
  3. YAHOO - 0.62%
  4. MSN - 0.37%
  5. DUCKDUCKGO - 0.36%

Browser Market Share - Desktop

  1. CHROME - 67.6%
  2. FIREFOX - 11.23%
  3. INTERNET EXPLORER - 6.97%
  4. SAFARI - 5.01%
  5. EDGE - 4.19%

Browser Market Share - Mobile

  1. CHROME - 55.98%
  2. SAFARI - 17.7%
  3. UC BROWSER - 12.49%
  4. SAMSUNG INTERNET - 5.12%
  5. OPERA - 4.26%


Sources: 

https://www.socialmedianews.com.au/social-media-statistics-australia-july-2018/

https://www.socialbakers.com/statistics

https://www.statista.com/statistics/421169/most-followers-instagram/

http://gs.statcounter.com/search-engine-market-share/all/australia/#monthly-201807-201807-bar