Australian Digital Marketing Monthly Statistics - November 2018

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

Social Media

Platform Growth

• FACEBOOK - 15,000,000 Monthly Active Users
• YOUTUBE - 15,000,000 Unique Monthly Visitors
• INSTAGRAM - 9,000,000 Monthly Active Users
• SNAPCHAT - 6,4000,000 Monthly Active USers
• WHATSAPP - 7,000,000 Active Users
• WORDPRESS - 5,800,000 Accounts
• TWITTER - 4,700,000 Monthly Active Users
• LINKEDIN - 4,500,000 Monthly Active Users
• TUMBLR - 3,700,000 Users
• TINDER - 3,000,000 Users

Fastest Growing Facebook Pages

Daily Mail Australia, Kayla Itsines, Jalals, Modern Wedding, Ozzy Man Reviews

Top 5 Facebook Pages (by fans)

AC/DC (29,525,937), Kayla Itsines (24,261,716), Hugh Jackman (24,053,142), Jalals (18,077,492), Fortafy (14,867,224)

Fastest Growing Twitter Profiles

Troye, Chris Hemsworth, Hugh Jackman, I'm A Celebrity..., Muselk

Top 5 Twitter Profile (by fans)

Hugh Jackman (12,948,295), 5SOS (12,554,990), Luke Hemmings (10,515,717), Michael 5SOS (10,483,214), Troye Sivan (8,708,291)

Top 5 Instagram Profiles (by fans)

Instagram (261,000,000), Cristiano Ronaldo (145,000,000), Selena Gomez (144,000,000), Ariana Grande (132,000,000), Kim Kardashian (120,000,000)

Search

Search Engine Market Share

GOOGLE - 94.79%

BING - 3.7%

YAHOO - 0.49%

DUCKDUCKGO - 0.46%

MSN - 0.32%

Browser Market Share - Desktop

CHROME - 69.97%

SAFARI - 8.71%

FIREFOX - 6.96%

EDGE - 6.71%

INTERNET EXPLORER - 6.17%

Browser Market Share - Mobile

SAFARI - 61.34%

CHROME - 28.46%

SAMSUNG INTERNET - 6.21%

UC BROWSER - 0.91%

ANDROID - 0.9%

Sources:

https://www.socialmedianews.com.au/social-media-statistics-australia-october-2018/

https://www.socialbakers.com/statistics

https://www.statista.com/statistics/421169/most-followers-instagram/

http://gs.statcounter.com/search-engine-market-share/all/australia/#monthly-201807-201807-bar