Australian Digital Marketing Monthly Statistics - October 2018

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

Social Media

Platform Growth

• FACEBOOK - 15,000,000 Monthly Active Users
• YOUTUBE - 15,000,000 Unique Monthly Visitors
• INSTAGRAM - 9,000,000 Monthly Active Users
• SNAPCHAT - 6,4000,000 Monthly Active USers
• WHATSAPP - 7,000,000 Active Users
• WORDPRESS - 5,700,000 Accounts
• TWITTER - 4,700,000 Monthly Active Users
• LINKEDIN - 4,500,000 Monthly Active Users
• TUMBLR - 3,700,000 Users
• TINDER - 3,000,000 Users

Fastest Growing Facebook Pages

Jalals, Kayla Itsines, Daily Mail Australia, Shammi, Marty & Michael

Top 5 Facebook Pages (by fans)

AC/DC (29,557,803), Hugh Jackman (24,057,033), Kayla Itsines (23,805,338), Jalals (17,631,945), Fortafy (14,837,131)

Fastest Growing Twitter Profiles

Chris Hemsworth, Lachlan, Hugh Jackman, Daniel Ricciardo, Troye

Top 5 Twitter Profile (by fans)

Hugh Jackman (12,857,057), 5SOS (12,538,243), Luke Hemmings (10,507,230), Michael 5SOS (10,476,861), Troye Sivan (8,662,204)

Top 5 Instagram Profiles (by fans)

Instagram (261,000,000), Cristiano Ronaldo (145,000,000), Selena Gomez (144,000,000), Ariana Grande (132,000,000), Kim Kardashian (120,000,000)

Search

Search Engine Market Share

GOOGLE - 93.25%

BING - 4.93%

YAHOO - 0.62%

MSN - 0.41%

DUCKDUCKGO - 0.36%

Browser Market Share - Desktop

CHROME - 67.6%

FIREFOX - 11.23%

INTERNET EXPLORER - 6.97%

SAFARI - 5.01%

EDGE - 4.19%

Browser Market Share - Mobile

CHROME - 55.98%

SAFARI - 17.7%

UC BROWSER - 12.49%

SAMSUNG INTERNET - 5.12%

OPERA - 4.26%

Sources:

https://www.socialmedianews.com.au/social-media-statistics-australia-october-2018/

https://www.socialbakers.com/statistics

https://www.statista.com/statistics/421169/most-followers-instagram/

http://gs.statcounter.com/search-engine-market-share/all/australia/#monthly-201807-201807-bar