Australian Digital Marketing Monthly Statistics - October 2018
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
Social Media
Platform Growth
- FACEBOOK - 15,000,000 Monthly Active Users
- YOUTUBE - 15,000,000 Unique Monthly Visitors
- INSTAGRAM - 9,000,000 Monthly Active Users
- SNAPCHAT - 6,4000,000 Monthly Active USers
- WHATSAPP - 7,000,000 Active Users
- WORDPRESS - 5,700,000 Accounts
- TWITTER - 4,700,000 Monthly Active Users
- LINKEDIN - 4,500,000 Monthly Active Users
- TUMBLR - 3,700,000 Users
- TINDER - 3,000,000 Users
Fastest Growing Facebook Pages
Jalals, Kayla Itsines, Daily Mail Australia, Shammi, Marty & Michael
Top 5 Facebook Pages (by fans)
AC/DC (29,557,803), Hugh Jackman (24,057,033), Kayla Itsines (23,805,338), Jalals (17,631,945), Fortafy (14,837,131)
Fastest Growing Twitter Profiles
Chris Hemsworth, Lachlan, Hugh Jackman, Daniel Ricciardo, Troye
Top 5 Twitter Profile (by fans)
Hugh Jackman (12,857,057), 5SOS (12,538,243), Luke Hemmings (10,507,230), Michael 5SOS (10,476,861), Troye Sivan (8,662,204)
Top 5 Instagram Profiles (by fans)
Instagram (261,000,000), Cristiano Ronaldo (145,000,000), Selena Gomez (144,000,000), Ariana Grande (132,000,000), Kim Kardashian (120,000,000)
Search
Search Engine Market Share
GOOGLE - 93.25%
BING - 4.93%
YAHOO - 0.62%
MSN - 0.41%
DUCKDUCKGO - 0.36%
Browser Market Share - Desktop
CHROME - 67.6%
FIREFOX - 11.23%
INTERNET EXPLORER - 6.97%
SAFARI - 5.01%
EDGE - 4.19%
Browser Market Share - Mobile
CHROME - 55.98%
SAFARI - 17.7%
UC BROWSER - 12.49%
SAMSUNG INTERNET - 5.12%
OPERA - 4.26%
Sources:
https://www.socialmedianews.com.au/social-media-statistics-australia-october-2018/
https://www.socialbakers.com/statistics
https://www.statista.com/statistics/421169/most-followers-instagram/
http://gs.statcounter.com/search-engine-market-share/all/australia/#monthly-201807-201807-bar