Read our insights on 7 New & Upcoming Google Ads Updates You Should Know About7 New & Upcoming Google Ads Updates You Should Know About
By Jordan | Thursday, 17 Jan 2019 | in Marketing
Coming off the back of this big year, our Klypsters are eagerly awaiting what Google has in store for 2019. While we have many predictions, we have put together a list of the new or upcoming changes we expect will start 2019 off with a bang.
Read our insights on Perfecting Your Ad PlacementPerfecting Your Ad Placement
By Erin | Friday, 11 Jan 2019 | in Marketing
So, you know you can choose where your ads are shown, right? Facebook and their affiliate platforms have released a variety of new placement options in 2018. From Instagram Stories to Messenger Inbox, there are more ad placement options than ever before! Our Klypsters have compiled some hints and tips to help your business understand ad placement best practices for your social strategy.
Read our insights on Digital Marketing Monthly Stats - December 2018Digital Marketing Monthly Stats - December 2018
By Jordan | Tuesday, 01 Jan 2019 | in Marketing
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
Read our insights on Stop Shouting and Start Listening! Why You Should Get Social With Your Social MediaStop Shouting and Start Listening! Why You Should Get Social With Your Social Media
By Erin | Wednesday, 19 Dec 2018 | in Marketing
It's easy to get caught up in the metrics of your social media strategy. While you may be checking how many likes, comments and mentions your social content receives, are you actually listening to the people behind the profile? It's time to put the social back into social media, and start listening.
Read our insights on 10 Aussie brands who mastered Christmas marketing campaigns10 Aussie brands who mastered Christmas marketing campaigns
By Prudence | Monday, 10 Dec 2018 | in Marketing
There’s no doubt Christmas is an exciting time of year, and in Ad Land it’s no different. Christmas campaigns create a buzz around the season, and an increased focus on viewer engagement and building emotional appeal has meant that many of us actually looking forward to viewing the advertising!
Read our insights on How To Stay Competitive With Smart Shopping These HolidaysHow To Stay Competitive With Smart Shopping These Holidays
By Jordan | Wednesday, 05 Dec 2018 | in Marketing
With some early adopters achieving 57% increases in revenue, and 61% higher return on ad spend, Smart Shopping has established itself as an e-commerce champion.
Read our insights on Digital Marketing Monthly Stats - November 2018Digital Marketing Monthly Stats - November 2018
By Jordan | Saturday, 01 Dec 2018 | in Marketing
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!
Read our insights on Getting Your Head Around Content MarketingGetting Your Head Around Content Marketing
By Prudence | Friday, 16 Nov 2018 | in Marketing
Employing a content strategy involves focusing on building a strong relationship with your target audience and consistently providing them with high-quality content that’s relevant to them. This is opposed to one-off advertising that’s not targeted, not focussed and not crafted with the end consumer in mind.
Read our insights on Digital Marketing Monthly Stats - October 2018Digital Marketing Monthly Stats - October 2018
By Prudence | Thursday, 01 Nov 2018 | in Marketing
Your monthly review of all things digital marketing from our team of in-the-know Klypsters!