Read our insights on Stop Shouting and Start Listening! Why You Should Get Social With Your Social MediaStop Shouting and Start Listening! Why You Should Get Social With Your Social Media

By Erin | Wednesday, 19 Dec 2018 | in Marketing

It's easy to get caught up in the metrics of your social media strategy. While you may be checking how many likes, comments and mentions your social content receives, are you actually listening to the people behind the profile? It's time to put the social back into social media, and start listening.

Read our insights on 10 Aussie brands who mastered Christmas marketing campaigns10 Aussie brands who mastered Christmas marketing campaigns

By Prudence | Monday, 10 Dec 2018 | in Marketing

There’s no doubt Christmas is an exciting time of year, and in Ad Land it’s no different. Christmas campaigns create a buzz around the season, and an increased focus on viewer engagement and building emotional appeal has meant that many of us actually looking forward to viewing the advertising!

Read our insights on How To Stay Competitive With Smart Shopping These HolidaysHow To Stay Competitive With Smart Shopping These Holidays

By Jordan | Wednesday, 05 Dec 2018 | in Marketing

With some early adopters achieving 57% increases in revenue, and 61% higher return on ad spend, Smart Shopping has established itself as an e-commerce champion.

Read our insights on Digital Marketing Monthly Stats - November 2018Digital Marketing Monthly Stats - November 2018

By Jordan | Saturday, 01 Dec 2018 | in Marketing

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

Read our insights on Getting Your Head Around Content MarketingGetting Your Head Around Content Marketing

By Prudence | Friday, 16 Nov 2018 | in Marketing

Employing a content strategy involves focusing on building a strong relationship with your target audience and consistently providing them with high-quality content that’s relevant to them. This is opposed to one-off advertising that’s not targeted, not focussed and not crafted with the end consumer in mind.

Read our insights on Digital Marketing Monthly Stats - October 2018Digital Marketing Monthly Stats - October 2018

By Prudence | Thursday, 01 Nov 2018 | in Marketing

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

Read our insights on Why the Facebook Pixel is so great for business!Why the Facebook Pixel is so great for business!

By Prudence | Thursday, 18 Oct 2018 | in Marketing

The Facebook Pixel, also known as the Facebook Retargeting Pixel, is a snippet of code that we can insert into the back end of your website. Just like other tags, it can track and boost business ROI and decode key performance metrics generated by a particular platform. But it does so much more than that! Here’s why it’s so powerful.

Read our insights on Digital Marketing Monthly Stats - September 2018Digital Marketing Monthly Stats - September 2018

By Prudence | Monday, 01 Oct 2018 | in Marketing

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

Read our insights on It's even easier for us to measure your Google Ads' effectiveness!It's even easier for us to measure your Google Ads' effectiveness!

By Prudence | Thursday, 20 Sep 2018 | in Marketing

The new responsive ads featured in the recent Google Ad updates allow for considerably more control of a brand’s messaging and more room for a range of content.