Before we get started, you might be wondering why Instagram is such an important part of your social media strategy. Well, strap yourself in because I’m about to drop some knowledge on you!
We’ll start with an easy one - Instagram is the fastest growing social network in the world, with 500 million Instagram users, 300 million of which use the platform everyday.
Secondly, one in four mobile minutes are spent on either Facebook or Instagram in Australia, which is even higher than the global average of one in five.
Finally, 60 percent of people learn about a product or service on Instagram and of those individuals, 75 percent take action, whether it be visiting the website or making a purchase.
Given these stats quoted by Ellie Rogers at the 2016 Interactive Minds Digital Summit, it's safe to say if you don't have Instagram in your marketing strategy mix, you're missing a huge opportunity.
So now I’ve got your attention? Awesome, lets get started!
Mirroring is simple, effective and can make you look like a Photoshop pro in minutes. But guess what, you don’t need Photoshop. You just need to download one of the many photo mirroring apps available and click a button or three.
Don’t believe me? Take a look below at what I created in two minutes using the Mirror Image app.
No, it’s not the traditional Australian tool, nor is it an image or a GIF.
Boomerang is an app released by Instagram that allows you to take everyday moments like bomb diving into a pool or hugging your partner and transforms it into something pretty darn cool.
This app takes the simplicity of Instagram and entertainment value of videos and combines the two to create short snippets of film that are a sure fire way to grab attention on Instagram.
Are you planning on taking a scenic road trip, watching the sun rise or painting a picture? Why not capture the journey in a time lapse to upload to Instagram!
Time lapses allow you to take large amounts of footage and condense them into a short clip that is easily watched and often quite entertaining! This is perfect for Instagram as you can only upload 60 second videos, allowing you to show off much larger pieces of footage.
are probably one of the simplest tricks in the book and are a great idea if you’re looking to combine two or more images in a fun and creative way!
There is an abundance of layout apps that you can download such as Pic Collage, or Instagram has their very own layout app, which is the definition of user friendly and is what was used to produce the masterpiece below.
Do you own a café or want to show off your barista skills? Why not take a slow motion clip of the milk hitting the coffee as you pour it into a coffee cup?
Or are you a #dogsofinstagram person? Trust me when I tell you that filming your pooch doing everyday activities in slow motion is extremely entertaining!
I’m going to be honest with you, there aren’t many things that don’t look better in slow motion. Whether you’re trying to cause suspense or any other reaction, slow motion is a sure fire way to enhance that feeling.
The Valencia filter is so last season. Use these 5 simple Instagram hacks and you’ll be a pro in no time!
For more on how to advertise on Instagram here's a little something to help you out.
Need assistance creating some kick ass social posts? We can help, shoot an email through to firstname.lastname@example.org!