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The world constantly evolves as we do. Back in 18th century during the Industrial Revolution humankind changed in many ways. With all of the inventions and innovations, people had to adjust their lifestyle and their expectation to the new reality.

We all are living in a time of constant change. Other big changes started mid last century and are ongoing. Scientific inventions and technological progress is constantly happening and while we may not think about it in this way, it shapes our lives. This process appears gradual to us, however we would need to look at a far wider timeline to see how drastically it has changed.

Stages of human development from cavemen to office men

I wouldn’t be too far from the truth by saying that to all of the people working in digital-related industries the biggest of all inventions was the Internet. Just think for one second, how different your life would be without it. Would you read this blog now? Probably not. In fact, the word “blog” wouldn’t exist either (it was used for the first time in 1999 as a variation of the word ‘weblog’, which was first used in 1997).

Do you want to know what this “weblog” is all about?

There is one particular change in our lifestyle and in our way of looking at the world that I would like to focus on: impatience.

The Internet has made us impatient. Technological progress has made us impatient. The digital world has made us so impatient, that waiting 4 second for a website to load IS a problem. It makes sense if we sum up all of the websites and pages within those websites we visit everyday.

For instance, if we multiply those few hundreds pages you visit daily by 4 seconds (or even more) you will end up with around 30 minutes of time spent waiting. Each day. Going further it would give us 15 hours every month, or a whole week in each year spent on looking at the browser’s progress bar. Crazy, isn’t it?

How can it impact my business?

DoubleClick (owned by Google) released a report in September 2016 that found that:
“53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load”.

It’s worth mentioning as well, that:
The average load time for a mobile site is 19 seconds over 3G connections”.

The best way to underline the importance of load time would be translating these numbers into an actual value:
Mobile sites load in 5 seconds earn up to 2x more ad revenue than those that load in 19 seconds”.

The negative effects of slow page load speed may quickly escalate its impact, even potentially turning into a snowball effect:

  • Existing clients will start to abandon your website
  • Google will value your website less so it will rank it lower
  • New clients will not be able to find you
  • Even if someone new finds you their initial impression will be negative
  • And so on, and so on… until you decide to do something about it!

What should I do?

At this point in time you may ask: what should I do if my page loads slowly? To put it simply, it depends on what the root cause is. There are a few main reasons whereby in most cases we definitely would be able to help you.

Your website is too heavy

With each request, users need to download a certain amount of content. The heaviest in this case are primarily images, videos and other “static content” (that includes JavaScript libraries, CSS files, fonts, etc).

For all of the sites that we host on Cloud Hosting, we analyse the requests based on whether they are for static content or not. The outcome of this analysis then deciphers which web server they will be served on, in order to speed things up. The Load Balancers which are responsible for this logic gather information on how much traffic has came through them and which type of content has been served.

Hundreds of gigabytes of data is served daily and out of the top 10 biggest clients that we host, 9 of them have over 94% of their traffic served as static content (images, videos, fonts etc.). Based on this we can say that it’s very important to:

  • Scale the images dynamically based on viewing requirements
  • Optimise image’s compression
  • Avoid uploading RAW image files in resolutions way higher than needed
  • Compress and combine JavaScript files and CSS
  • Let us know if you need to analyse your website and optimise it with existing content, we’re always happy to help!
  • Web hosting matters

One of the things worth mentioning in terms of web hosting is location. If your business is focusing on the Australian market you should host your website in Australia. Saving on delay time would definitely help improve the user experience on your site and in turn increase profits. If you need reliable and professional Australia based web hosting for your domain name, feel free to contact us. We can definitely help you find the best match for your needs.

Next thing would be server configuration, including cache headers, compression, types of web server software, keeping software up-to-date, optimisation of serving static content, enterprise hardware, balancing the load, etc. These are the things that matter if we sum them all up. Don’t hesitate to check with your web hosting provider what powers their hosting solutions.

Poor website implementation

In many cases the problem is caused by poor implementation of your website. It can be because of using a content management system (CMS) that hasn’t been designed for your needs or simply the website was developed in a rush with no focus on making it work in an optimal way.

In case of a complex website or very old website, fixing it up may become like patchwork - the proper fix would be to re-do the website, properly this time! That’s something that Klyp can definitely help you with. On the other hand, if the website is not extremely complex it’s worth contacting us to see if we can help you optimise it. We’ve successfully done it in the past, multiple times.

The importance of speed

Speed does matter. Not only for SEO purposes, but most importantly for an optimum user experience. We spend a lot of time online and we simply don’t want to spend this time looking at a progress bar. Unfortunately, when it comes to websites, hosting and other services which are focused around your brand online the cheapest solutions in most cases end up being average, at best. But don’t worry, even if you have been tricked in the past with your website, there is still hope and room for improvements. Feel free to contact us and see if and how we can help.

Jacek Jacek Sokolowski

About the author:
Jacek is Klyp's resident Systems Engineer. He is interested in many areas of life and science, from the deep universe through to video blogs, classical music, and everything inside the servers (literally and lyrically). When he's not at work at Klyp you can find him winning hacking competitions or searching for an adventure in the wild. Sometimes he dreams about the times when honour was more valuable than gold.