The place where we share our thoughts about design, code, marketing and life.

The digital marketing industry has been buzzing over the new GA4 release, some for good reasons, and others for not-so-good reasons. With so little official information and guidance available to help you on even the simplest things regarding GA4, it is natural you may be unsure where to begin. Furthermore, you might be wondering how to approach the rollout of GA4 from an organisational perspective. This is actually a very important question to ask, and we have all the answers you need.

So you’ve taken the leap into the shiny GA4 attempting to keep your knowledge up-to-date and be the competitive marketer you aspire to be, and you’ve reached the point where you’ve realised tracking has changed. Likely a small part of you panicked... but we’re here to help!

Google recently announced the release of GA4, a new version of Google Analytics that is available now for you to implement and use. GA4 has been causing quite the stir as it is now being pushed as the primary option for your web analytics, and is the default option when creating a new analytics property. However, despite Google’s great reputation for providing insightful and in-depth support articles, they truly dropped the ball with GA4, leaving many marketers struggling to figure out how to do

It’s a confusing time at the moment, with some businesses struggling for cash flow and others with increased workloads. The COVID-19 crisis has affected us all in many ways, and for us digital marketers, we are in a unique position where the business we work for, or the clients we help are going to sit in one of two camps; the budget decreasers or the demand increasers.

Ad copy is so often treated as the means to an end, rather than being given the proper time and testing it needs to deliver. So our PPC specialists are here to deliver you ten hot tips, fresh out the oven, to ensure your ad is as tasty as it can be to potential customers.

Our favourite event of the year happened this week, The Super Bowl, where we all sit down to enjoy the Halftime show and the million dollar ad spots.

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!

It’s time to let you in on a little secret; An effective and well-planned landing page can be your biggest lead driver. We know, mind blown!

Your monthly review of all things digital marketing from our team of in-the-know Klypsters!